ConceptConcept
UglyBuck Reimagined
- E-commerce
- Raeford, North Carolina
- Store redesign concept
- Next.js
- Concept
The business
UGLYBUCK sells MaxRack mineral feed for wildlife and land management, through its own store and local dealers.
The concept reimagines its online store around the product line, field stories from its community and finding a dealer.
What we built
- Product lineup with search and cart
- Bundles and bulk ordering paths
- Dealer directory
- Mineral-site setup guide
- Community field-results section
- Journal
Key pages
- MaxRack
- The product line.
- The field
- Community field results.
- Journal
- Articles.
- Find a dealer
- Searchable dealer directory.
- Shop all
- Products with search and cart.
- Build your site
- Mineral-site setup guide.
- Bulk
- Bulk ordering.
- Our story
- About the brand.
Design approach
- Dark field-green and parchment backgrounds with a blaze-orange accent.
- Condensed display headlines with a separate editorial typeface for longer reading.
- Real trail-camera and field photography.
- A slide-out cart drawer, so shoppers stay on the page they were browsing.
Under the hood
- Responsive layout (mobile viewport set)
- Meta description, Open Graph and Twitter card tags
- Structured data: WebSite
- AVIF images
- Skip-to-content link
- Set to noindex while it is a concept
Platform: Next.js
An unsolicited concept we created to show what we'd build for a brand like this. Not affiliated with or endorsed by UglyBuck.
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